01
A story-reply lands
Noah picks up every DM that comes from your story-replies — 24/7, in seconds, in your voice.
Meta
Tech Provider
Official Instagram Partner
200+ creators · €4M+ in tracked deals · DSGVO-clean from message one.
Talks like you. Tracks like a CEO.
The first AI setter that does both: replies to every Instagram DM in your exact voice, books qualified calls 24/7 — and turns every conversation into the data layer Instagram has never given you. EU-compliant from message one.
Replies in your voiceBooks qualified callsTracks every DMEU-compliant
200+
Creators live
€4M+
In tracked deals
11M+
DMs handled
Trusted by:
Nik Setting
Alex Eubank
Charlie Johnson
Donny Roelvink
Joshua Kaats
The shift we are betting on
In a world moving from standard automation tools to real, intelligence-based conversations.
We didn't build another chat-bot. We built a real intelligence — one that reads context, mirrors voice, and respects EU compliance. The first AI setter that doesn't make you choose.
How it works
From story-reply to booked call in four steps.
No setup wizards, no learning curve. Noah lives inside your existing Instagram inbox and handles every conversation end-to-end.
02
Lead gets qualified
Noah asks the 6 mandatory questions — name, email, phone, language, age, budget — before a call is even offered.
03
Call gets booked
Calendly link sent at the right moment in the conversation. Confirmation, reminder, follow-up — all automated.
04
You show up to closed leads
You arrive at the call with a fully-qualified lead. No cold opens, no time wasted, no missed revenue.
Your second brain
The data nobody's tracking on Instagram — until now.
Every other channel — ads, email, web — you have full analytics. Every Instagram inbox? A black box. You don't know which DM converts, which painpoint repeats, which message style works. Noah sits inside your inbox and turns every conversation into structured, queryable data. You can still reply manually like always — there's just a second brain running in parallel that misses nothing.
app.scaleupsystems.ai · Dashboard
Today, 8:42 AM
Morning Nik. Noah caught 41 DMs while you slept.
41
DMs handled
6
Qualified
2
Calls booked
Noah · Today's brief
3 of your last 10 leads asked about your 1-on-1 coaching — but you don't have a clear pinned post for it.
Content idea: "Why I switched from group programs to 1-on-1" — score 92/100.
·
What your audience is asking
Pricing concerns
×121-on-1 vs group programs
×7Refund policy
×4 Pipeline moved
@sara_lifts · New → Qualified
@max_runs · Qual. → Booked
@max_runs · Qual. → Booked
01
Every DM tracked + analysed
Average response rate per lead, message-by-message reply latency, conversion paths from story to sale. Stuff Instagram literally does not give you.
02
Intelligent tagging on autopilot
Define a rule once ("anyone mentioning pricing → tag HOT") and Noah applies it across every conversation forever. Plus auto-pipeline movement.
03
Content ideas from your inbox
Noah reads every DM and surfaces the painpoints, objections, and questions your audience actually has — so you make content about what drives sales.
04
AI summaries + your private notes
Never re-read a 40-message thread. Right side of every chat: a fresh AI summary with lead context, status, and what to do next — plus a private notes pad only you and your team see.
05
Visual CRM pipeline
Drag-free, fully automatic. Leads move from New → Qualified → Booked → Closed without you ever touching a thing. Standard view, full filters.
06
AI-suggested replies in your voice
Even when you reply manually, Noah pre-drafts a suggestion in your tone with full thread context. One click to send, or edit first.
Built for three audiences
Pick your track. Every detail is tuned to it.
Noah ships in three flavours. The product is the same; what changes is the dashboard, the attribution model, and the billing — all dialled in for how you actually work.
Sounds like a human, because it had to
Most AI tools read like a bot. Noah is engineered not to.
We spent months on the part nobody else sweats: making replies feel human. Not just "good copy" — the rhythm, the splits, the small imperfections that make a real-person conversation indistinguishable from one of ours.
Generic AI tool
Hello! Thank you for reaching out to me regarding my coaching program. I would love to learn more about your fitness goals, current training experience, and what specifically you're hoping to achieve. Could you please share your goals, your current weight and height, and your target physique? Once I have this information, I'd be happy to provide you with more details about my offerings.
sent 0.4s after the user's message
- ✗ One giant text block
- ✗ Formal "Thank you for reaching out"
- ✗ 0.4-second reply = obvious bot
- ✗ Generic template tone
Noah
IndistinguishableN
noah_setter
Active now
heyy 🙌
Delivered · +42sthanks fro reaching out
Delivered · +18s*for
+3s · typo fixwhat made you wanna start coaching?
Delivered · +24s- ✓ Split into 4 short, human-cadence messages
- ✓ Realistic typo "fro" → corrected with "*for" (real-human reflex)
- ✓ Casual "heyy 🙌" tone matches your real voice
- ✓ Open question to drive the conversation forward
What's under the hood
Voice clone profile
A profile built from your own past DMs. Captures your slang, emoji habits, sentence length, opening phrases.
Message splitting
One AI thought → 2–5 short messages with realistic pauses between, so the rhythm reads as a human typing in bursts.
Typing-delay model
Reply latency varies by message length, time-of-day, and your personal baseline. Never instant. Never identical.
Human-cadence engine
Faster mid-evening, slower mid-day when humans are busy, longer pauses for complex questions. Matches real attention patterns — never robotic intervals.
Imperfection layer
Sub-5% chance of a realistic typo followed by a "*correction" message. Tiny touch — massive realism gain.
Run your setter team like a CEO
Stop paying setters you can't measure.
The brutal truth: most creators paying 3–5 setters have no idea who's actually producing. Noah turns every conversation into a per-setter scoreboard — messages sent, response rate, qualification rate, calls booked, sales attributed. Sort by any column. Promote your top performer. Coach the one who's drifting.
Per-setter KPIs in real time
Average response latency tracked to the second
Sales + revenue attribution back to the setter who booked it
Noah scored as a team member — see how it stacks up
Setter leaderboard
Last 30 days
#
Setter
DMs
Resp.
Qual.
Book
Sales
1
M
Marius B.
@marius_setter
1,240
94%
38
21
€18,400
↑
2
L
Lena F.
@lena_f
980
91%
31
17
€12,900
↑
3
N
Noah (AI)
@scaleup
4,820
89%
27
14
€11,200
→
4
F
Felix R.
@felix_close
760
78%
14
6
€4,200
↓
Insight: Marius converts 1.4× faster than team avg — promote his templates.
Reality check
Noah handled 4.9× more messages than your top human setter — at a 89% response rate, no sick days, no €4–6k salary, no churn. The honest part: your best human is still slightly better at the last 5% of conversations. Use Noah for volume + qualification. Use humans for the close. That's the math.
Built for high-reach accounts
ManyChat's templates leak money. Noah's campaigns close it.
If you've got 500k+ followers, you've felt this: thousands of leads sliding through your inbox every day because you (or your setter team) physically can't keep up. The traditional options are bad — templated keyword bots that scream "AI" the moment someone goes off-script, or a setter team that costs €10–30k/month and is half-managed at best. Noah's campaign engine is the third option that didn't exist until now.
Compared
ManyChat & co.
Noah
Reply style
Robotic templates · big text blocks
Sounds 100% like you · split across messages
Multi-turn flow
Breaks if user goes off-script
Carries the conversation end-to-end to a booked call
Typing rhythm
Instant send
Human-paced delays · realistic typos
Handoff
Hard cut, no context
Smooth handoff to you or your team with full thread context
Triggers
Keyword on incoming
Story-reply · comment · hybrid cold outreach
Compliance
US-based · DSGVO grey area
EU-only · DSGVO signed before activation
F01
Story + Comment triggers
Anyone who replies to your story or comments on a post — Noah picks them up, qualifies them, and routes them toward whatever your campaign goal is.
F02
Hybrid cold outreach
You (or your team) send the first message manually — Noah takes over from message #2 and runs the whole conversation. Best of both worlds: human openness, AI consistency.
F03
Per-template handoff rules
Set a custom handoff point on every template. Want to take the qualified lead manually? Set the handoff there. Want full automation to booked call? Just leave it off.
F04
Per-product configuration
Selling coaching + a course + a 1-day workshop? Each gets its own qualification flow, booking page, and handoff rule. Switch on/off per campaign.
End-to-end lead lifecycle
From the first DM to the closed deal — one system, no leaks.
The lost-revenue moment in every coaching business: a hot lead on a call says "let me think about it" — and is never followed up. We've all been there as closers. Noah's built end-to-end so this stops happening. Every lead, every conversation, every promise to follow up — tracked, surfaced, reminded.
01
Pipeline that moves itself
No drag-and-drop nonsense. Leads progress New → Qualified → Booked → Closed automatically based on conversation state. Intelligent tags fire on conditions you define once.
02
Lead karte — the full journey
Every conversation, every status change, every note, every closer interaction — one screen. Quick-action buttons: send email, send WhatsApp, reply on Instagram. All from inside the same card.
03
AI summary before every call
Your closer arrives at the call with a pre-built brief: who the lead is, their painpoint, what was discussed, the budget signal, anything Noah flagged. No more cold opens.
04
Post-call automation
After the call, the closer fills a short result form. The AI saves it to the lead, calculates the next follow-up date, and reminds the closer when it's time. Coming soon: AI-generated transcript scraping straight from the recording.
Built-in booking · zero Calendly required
Premium booking pages + intelligent call routing.
Every booking page is personalised — the lead sees their own Instagram handle (or the name they shared) at the top. Routing is intelligent: Noah checks closer availability, the language the lead speaks, and the campaign source, then offers the right person's calendar. Calendly still works if you prefer it — but you probably won't.
- Personalised booking page (lead's @ handle on top)
- Multi-closer support · routes by availability + language
- Built-in time zones · no setup
- Calendly connector for legacy workflows
Book a call with
@sara_lifts ✦ Nik Setting
Hey Sara — picked these times based on the timezone you mentioned. 30 min, free.
Honestly: crazy we're revealing this
Export every DM-derived contact straight to a Meta retargeting audience.
Download every contact Noah qualified — full structured data: email, phone, painpoint, budget tier, conversation summary — as a CSV ready to upload as a Meta Custom Audience. Nobody else is currently doing this with Instagram-DM-derived audiences. It's a moat. Use it before everyone else copies us.
Meta Custom Audience
Why the quality is different
Most "AI setters" are one prompt + one model. Noah is a brain.
We tried the single-prompt approach early. It's what every other IG-AI tool ships. The replies are template-y, the funnel state gets lost mid-conversation, the voice never quite lands. So we tore it down and rebuilt the system the way a senior setter actually thinks — multiple specialised agents passing thoughts between each other, each responsible for a different piece of the reply.
A weirdly honest thing
"We genuinely struggle to convey how good the quality is on a landing page. You have to see Noah in a live conversation with a real lead to feel it. That's why every demo we run ends with us plugging Noah into a sandbox account and running an actual story-reply scenario in front of you. We'd rather show than tell."
— the ScaleUp Systems team
Inside one Noah reply
L01
Context
Reads the lead's entire conversation history, profile, past clicks, and the campaign source. Builds a personality model of the human before any reply.
L02
Strategy
Decides what THIS reply is supposed to achieve. Build rapport? Qualify? Push for a call? Pull back if too aggressive? A second model holds the funnel state.
L03
Voice
Takes the strategic output and rewrites it in YOUR voice — slang, sentence length, emoji habits, casual fragments. The voice profile keeps drift in check.
L04
Realism
Splits the final reply across multiple messages, picks realistic delays, occasionally inserts a typo + correction. The final pass before send is "would a human do this?".
→ one reply your follower can't tell isn't you
Don't want full automation? You don't have to.
Write your own DMs. Let Noah cover you when you're not there.
Some creators love writing their own DMs — and we love that about you. So Vacation Mode is a single switch. Asleep? Filming? Actually on a beach? Flip it on. Noah keeps the conversation going in your voice with the goal you defined (book a call, sell a product, qualify a lead). Flip it off when you're back. The moment your hands hit the keyboard, you're driving again.
One toggle — no rebuilding flows when you switch modes
Continues in your cloned voice profile · same tone, same rhythm
Schedule it ("every night 11pm → 8am") or trigger manually
Full transcript waiting for you when you turn it back off
AI takeover mode
Active until 8:00 AM
Noah running
Goal: book qualified leads into Tue 14:00 call slot.
14
DMs handled
3
Qualified
1
Booked
Quick triggers
Asleep
11pm – 8am — 41 DMs caught last night
On vacation
May 28 – June 7 — Noah holding the inbox
Filming day
Today 14:00 – 18:00 — auto-resume when you're back
EU AI Act enforces Aug 2026 — be ready before
When the next compliance wave hits, you're already there.
The EU AI Act lands in August 2026. Every US-built AI setter routing Instagram DMs through North-American data centres is about to have a very bad year. Noah was engineered EU-first from the database up — Auftragsverarbeitungsvertrag signed before activation, full audit log, EU-only residency. Switching tools later costs months. Switching now costs an afternoon.
EU-only data residency
Servers in Frankfurt and Helsinki. Zero data ever leaves the EU — not for storage, not for processing, not for backup.
AES-256 encryption
Every message, every contact, every transcript — encrypted at rest and in transit. Keys rotated quarterly.
AVV/DPA ready
Auftragsverarbeitungsvertrag (Data Processing Agreement) signed before activation. Standard EU template, no negotiation.
Right to deletion
Full audit log of every AI action. One-click subject-deletion that propagates across all logs within 72 hours.
Active
Data Processing Agreement
ScaleUp Systems · EU GDPR / DSGVO
Auftragsverarbeitung gem. Art. 28 DSGVO
Primary
🇩🇪 Frankfurt
eu-central-1
Backup
🇫🇮 Helsinki
eu-north-1
- AES-256 at rest + TLS 1.3 in transit
- AVV/DPA signed before activation
- Audit log of every AI action
- Subject deletion in 72h
Made in EU · Hosted in EUv 2026.05
Real creators, real outcomes
We measure success in booked calls, not impressions.
47
Calls booked in 30 days
Nik Setting — fitness creator (84k IG)
€127K
Avg. monthly pipeline
OCE brand · per-creator attribution live
7 min
To onboard a new creator
Hype Studio · 12-creator agency cockpit
"My setter quit. I was about to burn out doing it myself. Plugged Noah in on a Sunday. Booked 7 calls before Monday lunch."
N
Nik Setting
@nik.setting · Fitness coach · 84k IG
"I tried three US AI tools first. None of them passed our legal review. Noah was approved by my lawyer in a single email. That alone saved months."
A
Alex Eubank
@alexeubank · Lifestyle creator · 1.2M IG
"The voice cloning is unreal. Three of my own friends DM'd me thinking I had hired a new manager. I told them it was AI. They didn't believe me."
C
Charlie Johnson
@charliejohnson · Coach · 320k IG
Frequently asked
Every question we\'ve been asked twice.
Yes — and not just on paper. All data lives in EU servers (Frankfurt primary, Helsinki backup). Every customer signs an AVV/DPA before activation, every AI action is logged, and subject-deletion runs in under 72 hours. Your lawyer can verify the full setup in our public compliance docs at scaleupsystems.ai/legal/datenschutz.
Live · taking pilot bookings for June
Stop losing leads to a sleeping inbox. Plug Noah in this week.
30-minute demo. We plug Noah into a sandbox account, run a real story-reply, walk you through the analytics dashboard, and answer every DSGVO question your lawyer has. No prep needed.
Made in EU · Hosted in EU · DSGVO-compliant by design